Established in 1997 by Patricia Kesten, ICU Eyewear has emerged as a globally renowned leader in reading eyewear and sunglasses. The brand has revolutionized the reading glass industry with its vibrant designs, playful colors, and unique patterns, all offered at affordable prices for everyday customers. A pioneer in the eyewear realm, ICU Eyewear stands out for being the first to introduce an eco-friendly manufacturing process for reading glasses, utilizing reclaimed plastic, recycled metal, and sustainable bamboo. Committed to philanthropy, the brand annually donates thousands of reading glasses globally and created the "Pink Ribbon Reader" in response to a special customer's request, with proceeds contributing to breast cancer research and awareness. Recognized by various print and broadcast media outlets, ICU Eyewear has earned editorial acclaim in prestigious publications such as Vogue Magazine, O, The Oprah Magazine, and The Today Show, solidifying its status as a true fashion innovator.