Heshí socks stand out from typical socks by providing a unique blend of style and comfort, addressing the common issue of discomfort in dress shoes. Founder Jeffrey created these socks with a focus on vibrant colors, creative designs, and premium materials like PIMA cotton for breathability and absorption. The socks feature a range of benefits, including a cushioned heel, toe, and foot, arch support, antimicrobial properties, a "Stay Up Cuff," and ankle support. Heshí emphasizes inclusivity, offering sizes for everyone and deriving its name from Jeffrey's grandfather, Harry. The Chinese meaning of Heshí, "suitable" or "to have a good fit," aligns with the brand's philosophy. Jeffrey, with years of experience in the sock industry, aims to provide the most comfortable yet affordable fashion socks while maintaining a customer-focused approach with an all-encompassing return policy. The brand operates from Old Fort, NC, and manufactures its socks in a factory in China, audited by Fortune 500 companies. Heshí assures customers that any slight shrinkage is considered in the size chart, and the brand is committed to customer satisfaction, aiming for long-term relationships.