Founded in 1998 by Tomima Edmark, HerRoom emerged to address the challenge of limited choices in online lingerie shopping. Tomima, recognizing the difficulty women faced in finding a diverse range of brands and styles in all sizes, created HerRoom to make lingerie shopping online enjoyable and convenient. Boasting the largest assortment of products, HerRoom provides thorough product information, including measured images, fitter's comments, and tips from Tomima. The Universal Cup Size™ System simplifies bra sizing across all brands, ensuring a hassle-free shopping experience. Real customer reviews, detailed site navigation, and exclusive features like "See It Under" and "Know Your Breasts™" further enhance the customer's ability to make informed choices. As the largest woman-owned lingerie retailer on the web, HerRoom, under Tomima's guidance, prioritizes customer satisfaction by offering an extensive selection and valuable information for a seamless shopping journey. Additionally, Tomima's commitment to giving back is evident through her support for the US synchronized swimming program, USA Synchro.