HABIBI NY is a fragrance brand founded on the universal themes of love, happiness, and unity. The name "HABIBI," an Arabic word meaning "My Beloved," encapsulates the brand's commitment to inspiring love without boundaries of race, ethnicity, culture, or creed. With a promise to deliver premium fragrances that are unique, long-lasting, and fairly priced, HABIBI NY features a signature interlocking hearts emblem symbolizing the joining of hearts to spread love in all forms and relationships. Collaborating with world-class master perfumers, the brand creates complex and modern Oud-based fragrances with rare and exotic notes. The founders, Shakir and Tabassum, share a personal note about the brand's origin, emphasizing the importance of capturing and remembering precious moments through unique scents that go beyond visual stimulation. The fragrance line aims to spread love, happiness, and unique experiences to all.