GOODWINXXII is a black-owned, woman-led accessories company that celebrates artistic expression and personal growth. The brand's name and logo, pronounced Good-win-twenty-two, embody the ethos of building a meaningful life through self-discovery and art. The number 22, considered the most powerful in Numerology, symbolizes the 'Master Architect' who transforms ambitious aspirations into concrete achievements. The logo, an abstraction of the Roman numeral 22, represents interconnectivity and a boundless community of proactive women. Founded by Lauren Goodwin, a philanthropist and music lover, GOODWINXXII is dedicated to supporting and giving back. The brand's manifesto emphasizes the purpose of creating a life one loves and the continual journey of becoming who they are, along with a commitment to giving back and growth.